BECK
The name’s BECK.
Okay, so she may not possess the original inaccessible suave of 007, but Aina Beck is leaving a name for herself in a whole other way.
Launching last season, the BECK label is fast proving to be a fixture of international fashion, and it’s not just us saying so. The Norwegian born darling of the New York fashion scene is once again showing us the kind of multi-faceted skill-set required to be a force in the design sector of an ever-evolving industry through her ability to transcend the confines of wearable art and ready-to-wear, and join them in a delectable and equally wearable incarnation of the ‘future’ fashion trend.
From layering structured coats with striking graphic prints to mixing geometric silhouettes and foil detailing on the most delicate of French tulles, amongst other delectably sheer tokens of both fine-tuned design aesthetic and an innate knack for the craft itself, BECK’s F/W 13 collection showcases the best of what Vogue.com and Trendland have praised Beck for: incorporating a distinct knowledge of the design process with the understanding of future fashion trends.
And if ties to these online platforms weren’t enough, BECK’s roots at Parsons and a stint at New York Fashion Week’s Milk Studio’s will keep the label’s ‘futuristic and psychedelic’ influences en route to success.
Groovy baby.
http://ainabeck.com/
Okay, so she may not possess the original inaccessible suave of 007, but Aina Beck is leaving a name for herself in a whole other way.
Launching last season, the BECK label is fast proving to be a fixture of international fashion, and it’s not just us saying so. The Norwegian born darling of the New York fashion scene is once again showing us the kind of multi-faceted skill-set required to be a force in the design sector of an ever-evolving industry through her ability to transcend the confines of wearable art and ready-to-wear, and join them in a delectable and equally wearable incarnation of the ‘future’ fashion trend.
From layering structured coats with striking graphic prints to mixing geometric silhouettes and foil detailing on the most delicate of French tulles, amongst other delectably sheer tokens of both fine-tuned design aesthetic and an innate knack for the craft itself, BECK’s F/W 13 collection showcases the best of what Vogue.com and Trendland have praised Beck for: incorporating a distinct knowledge of the design process with the understanding of future fashion trends.
And if ties to these online platforms weren’t enough, BECK’s roots at Parsons and a stint at New York Fashion Week’s Milk Studio’s will keep the label’s ‘futuristic and psychedelic’ influences en route to success.
Groovy baby.
http://ainabeck.com/
