The thrill of discovering a brand whose design development and fashion aesthetic grows not only more considered, but more interesting the more you look at it is something that isn’t always around in the world of fast fashion.

Enter Kloke; an Australian label launched in 2011 that has since its beginnings formulated a design strategy guaranteed to give them a lasting name in the fashion market. It’s simple really, simple in the sense that it is this quality that has set them apart in the industry for their natural and environmentally conscious approach to men’s and women’s fashion, traits that continue to be exhibited in their Dissimulate AW 13 collection.

This season sees Kloke offering up prettily understated graphic silks in dresses and blouses and crisp white shirt and full skirt combinations in the womenswear department, as well as wardrobe staples like coats, tees, pants and knits in beautifully cool navy variations. And for the guys? A relaxed take on modern tailoring is what you’ll find, demonstrated through organic cottons, two-tone tees, coats with an edge of durability and functionality, and trousers with just the right amount of sporty slouch. Mix these with tees, tops and knits in an array of chocolates, crimsons and olives in keeping with the brand’s environmentally conscious disposition, presented with block coloured shorts and pants and even a refreshed take on angular camouflage, not to mention the chicest puffers around, and what you’ve got is one hell of an environmentally reliable, durable and fashion-forward brand all with the ease of gender interchange ability.

Visit Kloke online to browse the collection, or head in-store to one of their stockists across NSW and VIC.