Wyne Veen has a wonderful eye. An eye not only for composition but also the stark superficiality embedded in the objects we see everywhere we look. Born in Amsterdam, Veen graduated from the Royal Academy of Fine Arts back in 2008 and has since carved a distinct identity for her photographic practice.

She recently described the process to LVL3, saying, “ I have a lot of ideas and lately they are translated in what you could call an installation design, which then becomes a photo and then a digital composition.” Each step further separating the objects from their original utility. Given her approach, it’s interesting that brands, like Ikea and Ace & Tate, have approached the artist to shoot advertisements for them. Logic suggests that detaching the products from their core capabilities would be a big no no when marketing a product. But no, her approach seems to only amplify the message being sent.

Despite this, Veen is further quoted as saying her work attempts to deal “with the feeling of being deceived in everything I try to do, especially when buying products I seem to need for my work or just basic necessities.” Yet there is little feeling malice lying in any of her images. Far from it. Instead you will find an obscure beauty that is pleasant to observe but is also curiously uncomfortable just below the surface. That contrast is exactly what makes it so damn hard to look away.

Words / Anthony Thomas

http://www.wyneveen.com