BAUMEISTER. You kids may want to take note of this label as we are making a grand prediction: it’s going to be bigger than Miley Cyrus and her thrusting foam finger. Okay, so maybe it will be bigger than Miley in the fashion world only, but big nonetheless.

Founded by New York-based creative Melitta Baumeister, the BAUMEISTER label is, since its launch from the illustrious Parsons School of Design, the best new thing to come from a young trickster of the fashion industry who’s nifty with a pair of cutting scissors and even niftier with conceptual design. Hailing from Germany, Baumeister focuses on materiality in her work through merging fashion with objects, sculpture and installation. But it’s the core fabric of Baumeister’s design process and production techniques that’s got us all a flutter. Employing silicone – a medium which, let’s face it, is more commonly found in Hollywood’s boobs than in design studios – in the process of bringing idea conception to life, Baumeister sets herself apart in an industry that is fast becoming obsessed with new and improved techniques of garment development. (I swear, if another designer who raves about the innovation of 3-D printing pops up I’m going to have a mental breakdown).

Challenging conventional methods of design with the use of silicone affords Baumeister the authority of serious contender in the global fashion stakes; a title that many a German practitioner appears to be vying for of late. Let’s not forget that King Karl once called the Deutschland home before befriending Paris and buying a cat. “Shape,” as Baumeister explains, “is no longer determined through the interplay of fabric and pattern, but by the mould into which it is cast. The mould becomes the blueprint of a form and captures the essence of a garment without itself being the thing it emulates.”

We couldn’t have said it better ourselves. Thank you for salvaging my sanity, Miss Baumeister.

http://www.melittabaumeister.com